To read a transcript of the video click here.
Formed in 1998 by two of the nation’s largest Catholic health systems (Catholic Health Initiatives and Trinity Health), Mercy Health Network (MHN) has grown a leading health system, expanding its network of primary and specialty care services and geographic reach throughout the state and surrounding communities.
Currently, MHN’s system of hospitals, clinics, other health care facilities and services are represented by different brand names, logos and messages, making it challenging for people and communities to fully recognize and support the network’s extensive statewide network of care locations and medical expertise.
Beginning February 1, MHN and its owned facilities will adopt one, unifying name and visual identity. This work is the result of over 18 months of consumer research and more than 4,000 touchpoints with physician partners and colleagues across the organization in the form of discussions, focus groups surveys and interviews. The new name and brand change will allow consumers and communities to better identify the health system’s vast network and reflects MHN’s commitment to improving health through a personalized and radically convenient system of health services.
On February 1, 2019, the new brand will be launched. At this time, additional information will be shared with colleagues across the state through a video simulcast, as well as watch parties, fun activities and public news announcements. Stay tuned for more details about this new direction and exciting next step in MHN’s history.
Much work has been done to establish a framework for MHN’s future success – including the development of the first systemwide strategic plan, a unified culture, as well as the new brand. This video from Mercy Health Network CEO, Bob Ritz, recaps the many successes in 2018 and previews the exciting things to come in 2019.
For questions please conatct MHNInfo@mercydesmoines.org or your local marketing leader.